What is Viral Marketing?
The term Viral Marketing, also known as Viral Advertising, is one that has been around since the dawn of the Internet, but until recently, its applications have been generally limited. Although the term viral has negative undertones, the results can be extremely positive. Like a virus, the idea is to spread a link to your website across the Internet. A web server finds something of interest on a website and posts a link on a website or web blog. Other web surfers find the link and, in turn, add it to their websites or blogs, starting a chain reaction of interest surrounding your website. One link to your website can quickly turn into 100 links, which will result in higher search engine rankings for your website.
Viral Marketing Strategies
The million dollar question is: How do you generate enough interest to entice people to link to your website? Comit’s creative viral marketing team employs a variety of techniques to generate public interest in your website. We analyze your business to determine the best way to create an Internet buzz loud enough to successfully build quality links to your website.
Some of our Viral Marketing Tactics include:
- Creating content such as news sections or resource listings that will naturally generate interest
- Creating your own video podcasts about topics relevant to your field
- Submitting articles written by our talented copywriting team to Social Bookmarking websites that bloggers want to link to
- Offer referral programs for links from high profile websites or blogs