The end of 2014 is upon us, which means your company’s budget for 2015 will soon go into effect. If you are looking to make a worthwhile investment in your company’s current marketing efforts, SEO is for you! Search Engine Optimization (SEO) is comprised of various tools and tactics aimed at helping your website rank higher in search engines, such as Google, Bing & Yahoo. SEO targets specific keywords or long tail phrases that a user may search for when trying to find your product, service, or business. Google drives the most traffic to your website when compared to other search engines.
Why should your company want to rank higher?
Your ranking in Google search results has a major impact on your website’s traffic. A 2013 ranking report, generated by Search Engine Watch, shows the average clicks a site receives in relation to its ranking in organic search results.
Here are their findings:
| Google Ranking Position | Average Traffic Share |
|---|---|
| 1 | 32.5% |
| 2 | 17.6% |
| 3 | 11.4% |
| 4 | 8.1% |
| 5 | 6.1% |
| 6 | 4.4% |
You can see from the table above that a website’s share of search engine traffic diminishes significantly as it’s position drops. For example, imagine that your product or service gets an average of 10,000 searches per month.
| Google Ranking Position | Average Traffic Share | Traffic Received (from example) |
|---|---|---|
| 1 | 32.5% | 3,250 |
| 2 | 17.6% | 1,760 |
| 3 | 11.4% | 1,140 |
| 4 | 8.1% | 810 |
| 5 | 6.1% | 610 |
| 6 | 4.4% | 440 |
Are you shocked by the amount of potential customers your site is losing from low rankings? Don’t worry, we’re here to help! Comit Developers offers a full line of SEO and Internet Marketing services aimed at helping your website’s ranking, and ultimately generate more traffic to your business. Contact us today for more information and a free quote!
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