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TL;DR

  • The internet is developing at a rapid pace, meaning that the average website will begin to show its age quickly if it isn’t being maintained. For the average business, it can be difficult to determine when a website has outlived its usefulness.
  • Today’s businesses need to be agile and responsive to the changing needs of their customers.  In many instances, businesses fail to update their websites when their priorities and services change. Letting that happen will only drive away customers who see an inaccurate picture of what your business is about based on outdated information.
  • Most people access the internet via mobile devices, and some don’t use desktop computers at all. If your business website isn’t using a responsive, mobile-friendly design, your business is missing out on a large audience.
  • Search engines like Google have started to penalize websites that aren’t mobile friendly, therefore negatively impacting your search rankings.
  • It is the website’s job to convert as many visitors as possible into actual paying customers. Your website’s analytics should reveal how well it is accomplishing that mission. If you see sluggish or lackluster conversion rates, you may want to consider a redesign.
  • Many successful websites are built using a content management system (CMS), that provides a user-friendly interface for adding, removing and changing content on the public-facing site. Having that ability is a critical part of getting the most out of your website.

For today’s businesses, having a well-designed website can be just as important as having a stylish and well-maintained retail space. In some industries, it can make or break the entire business. Despite their importance, though, the internet is littered with business websites that look like they have been neglected for years.

The rapid pace of internet development means that the average website will begin to show its age quickly if it isn’t being maintained. That’s one of the reasons that you’ll notice big internet brands like Amazon and Facebook making changes to their sites on a regular basis, driving a near-constant evolution in web design trends and standards.

For the average business, it can be difficult to determine when a website has outlived its usefulness. To help, we’ve created a guide to help you answer the key business question of the internet age: Is it time for a website redesign? Here’s how you can tell.

Your Website’s Content Is No Longer Relevant

Today’s businesses need to be agile and responsive to the changing needs of their customers. Their websites must keep up with them to remain relevant. In many instances, businesses fail to update their websites when their priorities and services change. Letting that happen will only drive away customers who see a flawed picture of what your business is about based on outdated information. If that sounds like your business’s website, it is time for a redesign.

Your Website Isn’t Mobile Friendly

Today, the majority of people access the internet via mobile devices, and some don’t use desktop computers at all. If your business website isn’t using a responsive, mobile-friendly design, your business is going to miss out on a big part of its potential audience. Also, search engines like Google have started to penalize websites that aren’t mobile friendly, which can negatively impact your rankings. To further illustrate the urgency here, the percentage of mobile users has long surpassed desktop users – so there’s no time to waste!

Your Website Isn’t Converting

For businesses, the whole rationale behind having a website is that it provides a platform to connect to an audience of potential customers. Your website should be converting as many visitors as possible into actual paying customers. Generally speaking, your website’s analytics should paint a pretty decent picture of how well it is accomplishing that mission (if you’re not using analytics, that’s also a problem unto itself). If that picture shows a sluggish or lackluster conversion rate, you may want to consider a redesign.

Your Website Isn’t Using a CMS

If your business website wasn’t built recently (or if you opted for a static website), there’s a pretty good chance that you have little to no ability to update your site’s content without significant technical know-how. Today, many of the most successful websites in the world are built with a content management system (CMS), that provides a user-friendly interface for adding, removing and changing content on the public-facing site. Having that ability is a critical part of getting the most out of your website and extending its life. If your website isn’t using a CMS, that alone is reason enough for a redesign.

Putting Your Best Foot Forward

If your business website meets any of the criteria listed here, it’s a good idea to start thinking about replacing it. You should also talk to your customers and take a look at how your website compares to competitors, as well. If you find any reason to believe that your website is not performing, don’t wait to address the problem. Here at Comit Developers, we’d be happy to review your website or build your business a brand new state-of-the-art website to represent your brand online. Contact us today and we’ll help you explore all of your options.