With Smartphones so easily accessible, it’s no surprise that we’re seeing such a dramatic rise in mobile searches. We expect that mobile searches will finally surpass desktop searches for the first time in history. As always, we like to be prepared before we are hit with a major change in paradigm of search. That’s why we’ve been strategizing ahead of time for these changes.
As you can see from the image, only the top few search results are displayed on a mobile device due to the smaller screen size. With mobile searching about to surpass desktop searching, considering a PPC campaign is definitely a wise investment, especially if you are having trouble ranking #1 organically.
Mobile searches are also largely managed through apps. A fair percentage of mobile searches can be attributed to mobile apps, which use directory listings to process their search results. If you aren’t confirmed in directory listings like Yelp and Google Local, you could be missing out on a large portion of mobile searches. It’s important that you confirm as many directory listings as you can with as much detailed information about your business as you can offer. This way, you aren’t missing out on mobile searches through applications.
Three Ways to Prepare
- Make sure you have a mobile site
- If you don’t have a mobile website set up for your site, your website will be a functional mess. Also, keep in mind that there is much less of your site displayed on a mobile device. Make sure your phone number and call to actions are at the top of your mobile site.
- Pay Per Click and Organic Rankings
- In a mobile search, typically only the top 3 ads and the #1 organic result are shown in search results due to the size of mobile screens. If you aren’t ranking #1 organically, you probably won’t be found in mobile searches unless you have a PPC campaign.
- Confirm Directory Listings
- A large percentage of mobile searches use mobile apps. These apps more often than not are using directory data to prioritize their results, such as Yelp, Yellowpages, Google Local, etc. If your website is not listed or confirmed in these directories, you could be missing out on a huge chunk of mobile search results.