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Setting Up Your Chatbot and Loading it With the Right Content

Setting Up Your Chatbot and Loading it With the Right Content

by Comit | Mar 29, 2019 | Content Marketing, Marketing Automation, Social Media Marketing

Over the past two years, exciting advances in artificial intelligence (AI) have made it possible for businesses all around the world to create custom chatbots for use on their websites and social media properties. The technology can function as a force multiplier,...
5 of the Most Common Marketing Automation Mistakes

5 of the Most Common Marketing Automation Mistakes

by Comit | Nov 9, 2016 | Inbound Marketing, Marketing Automation

In a world where people are busier than ever, automation is a welcome relief. Getting our emails sent, meetings scheduled and spreadsheets filled out automatically makes life much easier and frees us up to focus on the big picture tasks that we need to complete....
The Art and Science of Marketing Automation: Balancing Logic and Creativity

The Art and Science of Marketing Automation: Balancing Logic and Creativity

by Comit | Sep 26, 2016 | Inbound Marketing, Internet Marketing

There’s a widely held belief that a person is either “left-brained,” logical and driven by data, or “right-brained,” creative and whimsical. It’s easy to draw a neat dividing line between people who are skilled at scientific,...

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