Ghastly, unknown terrors lurk around every corner. The cackling laughter of witches echoes through the dark. Shivers creep up your spine and you swear you just heard someone scream.
This might sound like a hellish night in a haunted mansion or an eerie graveyard, but if your website is outdated, this might be the kind of encounter making your site visitors ghost on you. Here are four of the most infamous ways your website may be scaring clients away.
Unclear or cluttered navigation
Every user that visits your site will interact with your navigation menu at some point – so it’s important to have an easy to use, clear and concise set of options. Don’t send your clients into a dark labyrinth. Start with a well-organized site map and consider what steps customers take when they choose their fate.
Consider a three-lined “hamburger” menu that lurks over a website’s top right corner and expands when clicked. While some specialists believe the layout affects conversions, despite the controversy, designers and UX specialists believe it’s a valuable method of organizing information and saving space. It’s now used almost exclusively for mobile versions of websites, and is being applied more on desktop versions as well.
Whichever type of menu you choose, ensure it is simple, properly located and contains the fewest possible number of navigation items.
Your calls to action (CTAs) are critical for moving prospects down the sales funnel and into your lair. Yet many company websites feel like a dark maze where visitors are doomed to wander forever.
Each part of your website should have a clear next step for users. Coupled with good content, well-placed CTAs are an excellent tool for luring in prey… I mean, enticing clients to contact you.
To avoid scaring away your precious prospects, be sure to clearly express what the user will get from fulfilling your call to action, whether it’s a weekly email, an eBook or entry into a contest.
Poorly written content
Trying to decipher poor web copy can be terrifying for your customers. Writing isn’t bad just because of punctuation or spelling errors – lots of websites are filled with nonsensical jargon or broad, sweeping statements that don’t really mean anything.
ABC Inc. takes marketing to the next level!
ABC Inc. helps clients get more leads and expand the reach of their content.
The second example isn’t as flashy, but it provides more specific information. It’s okay to use expressions, generalizations, and witty phrases, but you should also have plenty of valuable content and real information that your page visitors thirst for.
A difficult checkout process
The scariest thing about a bad checkout experience is watching customers abandon their carts. While many online “window shoppers” aren’t ever going to make a purchase, some are swayed by the ease of experience of your checkout. So lure them in – a clean process for checkout is a potent potion!
Along with a checkout portal that’s safe and secure from anyone lurking for personal information, users should experience a cohesive look and feel from the website to the checkout process. The last thing you want is customers getting spooked at this step.
It should be as hassle-free as possible to buy something on your site – so don’t forget to ensure that people can save their cart and come back later. Some are frightened to purchase on their first visit.
Your website doesn’t have to be scary
Don’t let your website send visitors running for the hills. To ensure visitors make it out alive, provide a site that’s easy to navigate, has clearly written content and is easy to purchase on. Cry out for help – the team at Comit Developers is ready to create a well-designed website for your business that will make visitors cackle with delight.