From Louisiana Roots to 125% Revenue Growth in 30 Days
Meet the Client
Louisiana staple | Multi-location grocery | Iconic Cajun products
Billy’s Boudin & Cracklins first opened its doors in 1995 as a small gas station and diner in Krotz Springs, LA, before becoming a culinary staple in the community with its rollout of perfectly seasoned boudin, cracklins, and Cajun specialty meats. This popularity led to the opening of three additional locations across the Bayou State, and eventually, the launch of online sales so flavor fanatics across the country could savor their Cajun favorites.
The Challenge at Hand
- 2 separate websites confusing buyers
- No online order fulfillment system
- High demand, low digital infrastructure
- Needed shipping and packaging logic for perishable goods
Defining Success
- Increase revenue
- Improve user experience
- Automate shipping
- Unify navigation
- Reduce customer confusion
The Impact
%
↑ Revenue
%
YOY Growth
States Reached
%
Repeat Customers
Our Solution in Action
Website Build & Support
We built a custom ecommerce WordPress website powered by WooCommerce to deliver a seamless online ordering experience for both front-end and back-end users, enabling Billy’s Boudin & Cracklins to sell their products nationwide.
Shipping & Tax Configuration
- Integrate live UPS and FedEx rates to calculate the most cost-effective option based on order weight and customer location.
- Configured TaxJar for automated, compliant sales tax tracking.
Training & Support
- In-depth training with the Billy’s team to efficiently manage orders, update inventory, troubleshoot issues, and continuously improve the site.
- Ongoing back-end support to ensure the site continues to run at it’s optimal performance.
Hosting & Security
- Advanced ecommerce hosting for faster search capabilities, a smoother checkout experience, and higher traffic capacity
- Adhered to recommended PCI/DSS compliance standards.
Content & SEO
- Monthly blog posts for recipes and relevant content to promote their products.
- SEO-optimized product descriptions to boost engagement and search rankings.
- Configured analytics to track website visitor and e-commerce purchase data to track customer lifetime value.
Local Visibility
- Optimized Google Business Profiles for all four store locations to improve local map rankings.
- Generated listings in local directories to improve search visibility.
Digital Marketing
Partnered with Rally Marketing for:
- press release distribution
- copywriting
- graphic design and photography
- paid ads management
- email marketing
- social media management
Tech Behind the Build
- WordPress
- WooCommerce
- TaxJar
- Advanced eCommerce Hosting
What’s Next
- Improved In-Store Signage
- Monthly Product Promotions
- New Product Line Launches