If you are new to Google +, the concept of building circles can seem confusing. However, building circles is incredibly easy. I will give you a step by step guide to building your circles.
Step 1:
Think of some local businesses or organizations and search for them on Google +. Since we are in the heart of Cajun Country, I have decided to follow the University of Louisiana at Lafayette.
Step 2:
Now you just click follow and decide what circle you would like the page in. Its that simple.
Step 3:
After you have gone through and followed as many relevant pages as possible, its time to turn to the Google Communities. Communities are great because they are typically on a specific topics, such as web development. Joining these groups is beneficial because it gives you access to a group of people that are interested in a specific topic. Posting and interacting with these communities can help you gain followers and turn you into a trusted expert on your field in your community.
Step 4:
Make sure that when you post on your page that your content is worth reading. The more interesting your posts are the more long term followers you will have.