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Brand Awareness and the Helpful Nature of Online Reviews

Brand Awareness and the Helpful Nature of Online Reviews

by Comit | Sep 23, 2013 | Web Development

Online reviews can make or break a company or product. A 2011 study on the effects of negative reviews was conducted by Phillip Wu, and Hans van der Heijden of the The Surrey Business School at the University of Surrey, and Nikolaos Th. Korfiatis of the Institute for...

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