Ever since the dawn of the internet, email has been one of the most critical communications tools in the world. How critical? Consider that as of 2018, over 281 billion emails are sent per day, and that number continues to climb.
For businesses, those emails are prime marketing real estate – and yet many ignore the simplest and most effective way to capitalize on it: their email signature. At the least, an effective email signature adds a means for potential customers to reach out to the business, but at best it can present a compelling marketing message that drives sales. Here are some tips on creating a standout email signature.
Include the Right Elements
To begin with, a well-crafted business email signature should contain the following elements:
- The business’s logo
- The sender’s name and title
- Contact information (phone number, extension, fax number)
- The company’s website URL
Together, these elements provide multiple means of connecting with the business and help establish the company brand in the mind of the reader.
Making an Email Signature That Stands Out
The above elements are vital but aren’t going to help capture the reader’s attention. To help do that, consider adding the following features, if applicable:
- A headshot
- Buttons linking to the business’s social channels
- A call to action that prompts the reader to complete a specific task (read a monthly article, request more information, etc)
Including these elements adds visual flair and helps to personalize the signature, all while encouraging further interaction from the reader.
Design Considerations
When building a business email signature, it’s important to realize that there’s no one-size-fits-all approach. Different industries will have different needs and best practices, so it’s a good idea to do some industry-specific research first.
Also, it’s a good idea to make sure that the signature you create follows visual design basics, such as logical information presentation and clear font selections. Remember, it’s never a good idea to include information for the sake of it – every element must be essential and add value for the viewer.
Getting to Work
If you’re ready to create a standout business email signature but aren’t sure where to start, head on over to Hubspot’s free email signature tool and try your hand at designing one. With some effort, you should end up with a professional, useful email signature you can use immediately.
If you need some more help, contact us today and we’ll assist you in creating a signature you’ll love. While we’re at it, we can even help you build or update your business website, or get you set up with a business G Suite account so you’ll be ready to handle all of the inquiries your new signature is going to generate!
