UI vs. UX For Website Development

by | Nov 16, 2020 | Web Development

Flat design banner with graphic design and website development

When discussing website development, every business website operator should know about UI and UX. User Experience (UX) and User Interface (UI) are similar concepts, but are not interchangeable. Both are directly related to how your website users perceive, interact and react to your site. It is very important to pay attention and invest in these areas throughout all stages of web development. Lucky for you, the Comit Developers team is well versed in the meanings of website development lingo and technical jargon!

Why Does UX Matter With Website Development?

User Experience (UX) encompasses many core aspects of the website development process as they relate to customer or viewer interaction. Essentially, it’s a web design philosophy oriented around the perspective of your users. To achieve the best results, we need to understand what motivates your users, what they need and how they are likely to feel when navigating your website.

The goal of UX design is to ensure customers can navigate your site without confusion, frustration or delay in order to develop a more positive brand image, convert sales or spend more time on your website. The term is a relatively broad umbrella that includes a wide range of development aspects, including overall site architecture, ease of navigation, accessibility of services or information and load speed.

How Does UI Fit Into The Picture For Website Development?

User Interface (UI) describes the way that your website visually presents information to users. Graphic design is a central aspect of your interface, but your interface also includes media elements, written content and navigation. User interaction—like menus, buttons and data input features (forms)—are also a core component of your website’s user interface.

Your UI is where you can use creativity and artistic design to create an appealing brand image. It’s the digital “storefront” that entices people to visit, linger and eventually engage with your business online. Even though it’s largely superficial, interface elements are very important for creating a cohesive and enjoyable experience for your online customers.

What’s The Difference Between UX & UI for Website Development?

Elements of your UI have an undeniable impact on UX, which is why the two terms are often used together. However, UX design often revolves around broader structural issues that address how all of your site’s components fit together and impact users. Your UI is focused on the appearance and interactivity of your website. For example, if your navigation menu is difficult to read or if there are elements that look like buttons but actually aren’t, your users may get frustrated and leave your site for a competitor.

Get the Best of UI & UX With Comit

Despite the overlap and similarities between the two concepts, UX and UI development often demand very different skill-sets. At the very least, successful development requires proficient coders, web design experts and creative professionals for graphics or visual design. For the best results, you also need to examine your users’ psychology and browsing habits through research and testing.

As a one-stop provider for professional and commercial website services, Comit Developers is ready to help our customers with UI and UX design services. We know that these two concepts can be more complicated and technical than many site owners would like, which is why we keep things simple and incorporate them into our development services to deliver powerful solutions without needless complexity. We work closely with our clients throughout the entire website development process to ensure we have a deep understanding of your business model and goals, your customers and their buyers’ journey. By combining our detailed assessment of your company with our in-house skills and technical know-how, we can build a website that doesn’t just look nice—but that works for your business and your customers.

Whether you’re looking to refresh your current website or opting for a full redesign, our team can help you navigate the website development process with ease. From functionality with UX to UI design, we’re ready to help design a website that fits your unique business needs. Contact us today to get started.

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Lauren Woodall

Lauren leads a team of talented website designers and developers. She sets the bar and is continuously raising it to ensure our knowledge and skills are never out of date. Follow her blog posts to learn about best practices in website development, the latest trends in website design, and creating user experiences (UX) that turn website visitors into faithful customers.

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