As SpaceX moves forward with its $100 billion Starbase Louisiana campus in Vermilion Parish, a lot of new people are going to look up South Louisiana businesses: prime contractors, procurement teams, investors, and future employees. Most of them will form an opinion before they ever pick up the phone.
That first impression isn’t only your website. It’s everything that shows up when someone searches your company name: your Google Business Profile, your LinkedIn page, your supplier registrations, your reviews, and how well all of it lines up.
We’ve covered what procurement teams check first and the red flags that can cost you work. This checklist pulls it all together. Work through it once, fix what you find, and your business will be ready for a closer look.
1. Website Foundations
- ☐ Your site loads with HTTPS and shows no “Not secure” warning
- ☐ Your content management system, theme, and plugins are up to date
- ☐ Backups run automatically, and you know how to restore one
- ☐ Every main page works well on a phone
- ☐ Pages load in a few seconds, even on a cellular connection
- ☐ Images have alt text, and the site passes a basic accessibility check
A managed hosting and support plan covers most of this section automatically, and an accessible website works better for every visitor.
2. Credibility
- ☐ Your About page explains who you are, how long you’ve been in business, and where you’re located
- ☐ Your team page is current, with real photos
- ☐ Licenses, certifications, and safety credentials are listed and easy to find
- ☐ You have at least three detailed case studies with real project photos
- ☐ Testimonials or client logos appear where you have permission to use them
- ☐ Your copyright year and any news or blog section are current
3. Findability
- ☐ Searching your company name brings up your website first
- ☐ Your website shows up for the main services you want to be known for
- ☐ Your Google Business Profile is claimed, complete, and has recent photos
- ☐ Your business name, address, and phone number are identical everywhere they appear online
- ☐ Your LinkedIn company page is filled out and links to your website
If buyers can’t find you, nothing else on this list matters. That’s where search engine optimization comes in.
4. Consistency
- ☐ Your Source Louisiana profile matches your website
- ☐ Your SpaceX supplier registration lists the same services and contact details
- ☐ Your capability statement is current, matches your website, and can be downloaded from it
- ☐ Your email addresses use your company domain, not a free email service
5. Conversion
- ☐ Every page makes it obvious how to contact you
- ☐ Your contact form works, and someone is assigned to respond quickly
- ☐ Your phone number is clickable on mobile
- ☐ There’s a clear next step for a buyer, like requesting a quote or downloading your capability statement
6. Maintenance
- ☐ Someone owns the website and reviews it at least once a quarter
- ☐ New projects and certifications get added as they happen
- ☐ Your Google Business Profile and LinkedIn page get updated regularly
- ☐ You run through this checklist again every six months
How Did You Do?
If you checked most of the boxes, your digital presence is in good shape for a closer look. If you found several gaps, start with Website Foundations and Credibility. Those are the issues most likely to rule you out before a buyer reaches out.
Fixing It Isn’t Rocket Science (But It Is a Science)
Comit Developers has built more than 3,500 websites across Louisiana since 2003, for clients in oil and gas, manufacturing, healthcare, government, and more. We follow a proven website design and development process and stay with clients after launch to keep their sites secure, current, and easy to find.
If this checklist turned up more than you have time to fix, start a conversation with our team. We’ll help you decide what to tackle first.
Frequently Asked Questions
What is a digital presence?
Your digital presence is everything someone finds when they look up your business online, including your website, Google Business Profile, LinkedIn page, supplier registrations, and reviews.
Why does my digital presence matter for Starbase Louisiana work?
Buyers and prime contractors will research local suppliers as the project moves forward. A complete, consistent, and current online presence helps your business make a strong first impression.
What’s the most important item on this checklist?
Security and credibility come first. A security warning or an outdated website can rule a business out before a buyer looks any further.
How often should I review my digital presence?
Review your website and profiles at least once a quarter, and run through the full checklist every six months or after any major change to your business.
Can Comit Developers help with items beyond the website?
Yes. Along with website design, hosting, and support, Comit helps businesses with search engine optimization and making sure their online information is consistent. Reach out to our team to talk through your checklist results.
