For any business today, having a strong and consistent presence across search engines is key to online marketing success. The top search engine Google is no stranger to B2B marketing, and provides an easy-to-use tool for any business to put themselves “on the map” – quite literally. Using Google My Business, any company is able to provide important information about their brand to searching consumers. Here is a quick overview of how to get your information on Google My Business.
First, you’ll need to either “find and claim” or add your business location. Searching on Google for your business name, you may already appear on the map and may even see detailed information and customer reviews. In this case, you can easily click on “Claim this business” and begin the verification process. If your business does not appear on the map, you can add your location through the Google My Business page.
Once you claim or add your business location, Google will automatically create a Google+ page for you. You can later customize your Google+ page and even use it as another great social media outlet to promote your brand. After claiming your location, Google will require that you verify your business. They will send you an official piece of mail containing a confirmation code for verification. After you successfully verify your business, you can unlock all of the tools within Google My Business.
After verification, you’ll be able to edit details like hours, phone number and directions. Specific brand information can also be added such as a business description as well as category. Another great tool within Google My Business is the ability to add photos and even a 3D tour of your office or store. Let your clients see inside your office before they arrive, making them feel at home. Customers can upload photos of your location as well.
Once you’re all set up with Google My Business, your Dashboard will give you access to not only your basic information, but also customer reviews and insights. Insights will let you know how many times your business page is viewed, how many clicks and phone calls are made from your Google page, as well as what time of the day is the most popular viewing time for your business. These insights can be a great tool for improving your marketing plan to reach sales goals.
With an easy-to-use online dashboard (also available as an app), Google My Business is a great tool for any business to increase their online presence and promote their brand on Google. With detailed insights, measuring the success of your business page is easy. Get your business “on the map” today to generate valuable leads and happy customers. Consumers want information right at their fingertips; and with Google My Business you can make sure that easily-accessed information clearly represents your brand.