In March 2024, Google rolled out a massive core update that shifted the way its search algorithm works. The bulk of the changes were aimed at deindexing sites that Google perceives to be entirely AI-generated or containing spam content. Unfortunately, the update had...
SEO
Home »
Crack the Code: Website SEO Secrets Revealed for Business Owners
Unveiling website SEO secrets for business owners! Crack the code to boost your online presence and conquer the search engine game.
How to Plan Your Website Structure
We see it all the time. In the excitement or frantic hurry to get a functional website up and running, many businesses make one of the biggest mistakes in site design: not planning their website structure. Organizing your content through information architecture and...
The Importance of Video for Your Website
If you're old enough to remember it, the internet once existed as nothing more than a set of text-based pages used mostly in academia and computing circles. Then NCSA Mosaic, the first web browser to introduce images into the mix, made its debut in 1993 and changed...
Is Your Website Voice Search Friendly?
For years, the desktop computer reigned king as the primary way that people accessed the internet. However, In the last decade a plethora of new devices have arisen to steal the crown away. Unsurprisingly, smartphones are now the top dog, with experts predicting that...
Using Google Analytics to Guide Your Next Digital Strategy
In a world where websites have taken on such a central role in business success, no company can afford to do anything less than put their best foot forward online. To make that happen, it's necessary to craft a comprehensive and forward-looking digital strategy...