5 Features to Boost Your E-commerce Store Experience

by | Apr 5, 2024 | E-commerce, Wordpress

A cheerful woman with curly hair wearing glasses and a grey coat sits at an outdoor cafe table, joyfully interacting with her laptop which is on an advanced and user-friendly e-commerce website, a satisfied smile on her face suggesting a pleasant online shopping experience.

Running a successful e-commerce store involves much more than just listing products. To truly thrive in the competitive e-commerce space, your store needs features that not only attract customers but also encourage them to make a purchase. Our knowledgeable e-commerce web developers utilize WooCommerce to build online stores on WordPress that can take your shopping experience to the next level. Here are five WooCommerce features that can transform your online store into a sales powerhouse:

Bulk Pricing

Offering discounts for bulk purchases can significantly increase your online store’s average order value. By implementing a bulk pricing strategy, you encourage customers to buy more to save more. This feature is especially useful for B2B e-commerce websites or retailers selling consumable products. It’s a win-win: customers feel they’re getting a great deal, and you boost your sales volume. Bulk pricing can be configured to be applied to a single product or across a group of products.


Coupons are a timeless marketing tool for a good reason—they work. With WooCommerce, you can offer a variety of coupons such as fixed discounts, percentage discounts, or special offers like free shipping. Coupons can be used to attract new customers, reward loyal ones, or re-engage those who haven’t shopped in a while. The flexibility to customize coupons allows for targeted promotions that can drive sales in your online store and increase customer satisfaction. Paired with an email marketing strategy from our team at Rally Marketing coupons can be a driving force for online sales.

Wholesale Pricing

If you’re selling to both consumers and businesses, wholesale pricing is essential. This feature allows you to set different pricing levels for bulk orders, typically for B2B customers. Wholesale pricing can be hidden from regular retail customers and only accessible to users with specific roles or permissions. This dual approach lets you cater to a wider audience without confusing or alienating your retail customers. If needed, WooCommerce even gives you an option to set wholesale pricing on a per-customer basis.

Product Variations

Product variations offer your customers the ability to choose between different sizes, colors, materials, or other attributes of a product in your online shop. This feature not only enhances the online shopping experience by providing more options but also helps in managing your inventory efficiently. With WooCommerce, setting up product variations is straightforward, allowing customers to easily find exactly what they’re looking for, which can lead to higher satisfaction and fewer returns.

Digital Download Products

In an increasingly digital world, offering products in your online shop for download can tap into new markets and customer bases. Whether you’re selling ebooks, software, music, or any other digital goods, WooCommerce makes it easy to manage and sell downloadable products. Features include license keys, download limits, and expiration dates to protect your products. This also opens up avenues for selling worldwide without the logistics and costs of shipping physical goods.

Start Maximizing Your Site’s Potential

Implementing these features in your e-commerce website can not only improve the shopping experience for your customers but also significantly boost your sales. Each feature offers unique benefits, from increasing order values with bulk pricing to expanding your market with digital downloads. By strategically leveraging these tools, you can create a more dynamic, efficient, and profitable online store.

If you’re thinking of starting an online store, contact our experienced team of e-commerce web design professionals to discuss features for your online store and digital marketing strategy. Already have an online store? Contact us to discuss online store features or online marketing strategies to increase your sales revenue.

Schedule a Call

Contact our sales team to schedule a free call to review your options.

Michelle O'Neal

Michelle has worked in the web and digital marketing industry for over 20 years in various roles including website content development, project management, operations, and human resources. This mix of expertise allows her to think from a business-owner's point of view and relay that to her team. You'll find her writing about company news, ecommerce, and HIPAA compliance for websites.

Browse by Category