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5 Reasons You Should be All In on Apple Pay
Retailers and eCommerce businesses around the world face all kinds of challenges in their quest to win customers and earn their loyalty. One of the best ways to do that, though, is to make sure to provide a customer experience that revolves around simplicity,...
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Are you Using Google Alerts to Monitor Your Brand?
The Internet is full of branding opportunities. Your website, blog and social media pages all work to help you be both better found by consumers and recognized as an industry leader they want to do business with. As your brand continues to grow, the more chatter...
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Online Loyalty Programs Still Exist (And Here’s Why)
The importance of customer loyalty isn't lost on the world's best-known brands. Everyone from Starbucks to McDonald's relies on a customer loyalty program to drive revenue and repeat sales, which are the lifeblood of a thriving business. Even Amazon, who is never at a...
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Using Google Analytics to Guide Your Next Digital Strategy
In a world where websites have taken on such a central role in business success, no company can afford to do anything less than put their best foot forward online. To make that happen, it's necessary to craft a comprehensive and forward-looking digital strategy...
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Setting Up Your Chatbot and Loading it With the Right Content
Over the past two years, exciting advances in artificial intelligence (AI) have made it possible for businesses all around the world to create custom chatbots for use on their websites and social media properties. The technology can function as a force multiplier,...
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Spring Cleaning: Bumping Outdated SEO Methods
Today's digital businesses depend on their websites' ability to attract and retain customers in a competitive global market. When you consider that organic search contributes as much as half of an average website's traffic, that means businesses have to invest quite a...
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