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Articles and Inspiration
Need ideas on how to keep your website updated with the latest tricks and hacks to drive traffic that transitions to business leads? Our blog will keep you updated on everything you need to ensure your website strategies work for your business.
Black Friday Website Preparation: Drive Sales Online
With the holidays just around the corner, it's crucial to get your Black Friday website preparation in order for the shopping frenzy. In this blog post, we'll explore the essential steps for ensuring your website is ready to maximize sales. We'll delve into the...
Website Personalization: Tailoring User Journeys through SMART Development
Website personalization involves creating user experiences that are meticulously designed to capture, engage, and convert visitors. After more than 15 years of refining these experiences for our clients, we've uncovered the key ingredient for successful...
Website Copy: Understanding Your Target Audience
In today's digital landscape, online interactions define businesses. Crafting website copy that captures your target audience’s attention and holds it has become paramount. Gone are the days where websites serve as mere informational platforms. Visitors are now...
Google Analytics/Universal Analytics Has Been Replaced With Google Analytics 4 In 2023: Details
Since 2005, Google Analytics has been a reliable workhorse for website managers. It's helped them provide insight on their clients’ website performance. While Google hasn’t updated the platform for years, a major change has taken place: on July 1, 2023,...