If you’re old enough to remember it, the internet once existed as nothing more than a set of text-based pages used mostly in academia and computing circles. Then NCSA Mosaic, the first web browser to introduce images into the mix, made its debut in 1993 and changed the world forever. It gave rise to the modern graphics-heavy websites we use today—and the rest, as they say, is history.
Today, another similar change is taking place online. It’s the rising availability and consumption of video content, and it’s a trend that has profound significance for today’s digital businesses. It’s getting to the point that video is no longer an optional element of business pages, but rather a central component of any solid traffic building and retention strategy. Here’s what video content can do for your business:
It’s a Must for Successful SEO
Right now, although you may not know it, YouTube is the second-largest search engine in the world. It handles more than three billion searches per month, and that number’s growing. On top of that, YouTube’s parent company, Google, is now prioritizing video results on all of its search results pages, which means the best chance your business has to show up on the first page of a user search is by providing video content that answers their question.
Video also helps to keep visitors on your site longer, increasing Google’s estimation of how relevant and authoritative it is. The bottom line is that video creates the kind of positive feedback loop that SEO professionals dream about—except that it does it organically and in a way that your customers will love.
It Creates Better Website Experiences
If there’s one thing that’s certain, it’s that customers love video content. Repeated studies on the subject have shown that video outperforms every other content type in terms of traffic, lead generation, and every other marketing metric you can think of. That’s good news, because video is also one of the most versatile content types you can create, and it makes for excellent website experiences. You can use it on your business website in countless ways, including:
- Visually attractive page backgrounds
- Product knowledge materials
- Customer testimonials
- Brand stories
In short, there’s no part of your business website that can’t benefit from the addition of video. It’s the not-so-secret weapon of today’s most effective business websites.
It Drives Engagement and Conversions
Last but not least, video is currently the most effective means of boosting the engagement of your audience, as well as their likelihood to convert into paying customers. How big of a boost, you ask? In a recent report put out by Wyzowl, 84% of internet users have said that they have purchased a product or service after watching a video and 74% have downloaded a software or app after watching a video. Any way you look at it, video can be the key to getting your site’s visitors engaged and primed to convert.
Video is Essential
Now that you know how important video can be to your business’s digital marketing and sales performance, the only question that remains is: how much longer are you going to wait to add it to your business’s arsenal? If you’re ready to take the next step, contact us today and let our helpful staff work with your business to put video front-and-center on your website. When you do, the results will speak for themselves!
