In the digital economy, there are few choices that a business can make that are more consequential than choosing a domain name for their website. Making a good choice means taking a variety of critical factors under consideration – and then you still have to hope that...
The importance of customer loyalty isn’t lost on the world’s best-known brands. Everyone from Starbucks to McDonald’s relies on a customer loyalty program to drive revenue and repeat sales, which are the lifeblood of a thriving business. Even Amazon,...
After weeks or months of hard work, you’re finally ready to bring a new offering to the market. You think it’s going to be a high-performer that takes business to a new level, but it’s still important that you support the new service or product with an effective...
Attention during the NFL’s annual championship game is sometimes divided between advertisements and the actual competition. This year, it’s safe to say that the game itself was the biggest draw: After falling down 28-3 to the Atlanta Falcons, the New England Patriots...
