Dominating Your Domain Name

Dominating Your Domain Name

In the digital economy, there are few choices that a business can make that are more consequential than choosing a domain name for their website. Making a good choice means taking a variety of critical factors under consideration – and then you still have to hope that...
What We Learned from this Year’s Super Bowl Ads

What We Learned from this Year’s Super Bowl Ads

Attention during the NFL’s annual championship game is sometimes divided between advertisements and the actual competition. This year, it’s safe to say that the game itself was the biggest draw: After falling down 28-3 to the Atlanta Falcons, the New England Patriots...