For years, the desktop computer reigned king as the primary way that people accessed the internet. However, In the last decade a plethora of new devices have arisen to steal the crown away. Unsurprisingly, smartphones are now the top dog, with experts predicting that...
Google’s Mobile-Only Index and How It Will Affect You
There’s no debating the fact that Google basically owns the search engine market. Approximately 80% of desktop searches and 95% of mobile searches are done using Google, so websites need to operate within Google’s best practices to remain relevant and connected to...
The Google Highlights of 2015 You Should Know
3 Major Google Trends of 2015 Mobile responsiveness: On April 21st, 2015, Google rolled out an algorithm change nicknamed by some as mobilegeddon, making mobile responsiveness a ranking factor in mobile searches. Sites that were not mobile-friendly were penalized in...
Site Speed and Why It’s Important
Google is wanting to create a faster internet. With HTTP/2 now being populated, the web will see an increase in site speed overall. It's a drastic change to the web that we haven't seen since 2001. In addition to making these revolutionary changes to the web, Google...
Top Tips for Harnessing the Power of Reviews
Convincing someone to write a review for your business is not nearly as easy as getting them to click an inviting thumbs up icon, not even close. It’s way more involved, and way more valuable than you might think. There are an overwhelming number of review focused...
Mobile-Friendly? It Matters…
Google released a new set of resources to ensure that your website qualifies for the "mobile friendly" label in the organic search results. If you are looking to qualify for this label (you're crazy if you don't...) your website will need to meet these basic...