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With everything now shifting online, a strong local presence is crucial for business growth, and Google Business Profile (GBP) is a great tool for achieving local business. A well-optimized GBP profile not only enhances your visibility but also improves your SEO...
In March 2024, Google rolled out a massive core update that shifted the way its search algorithm works. The bulk of the changes were aimed at deindexing sites that Google perceives to be entirely AI-generated or containing spam content. Unfortunately, the update had...
For years, the desktop computer reigned king as the primary way that people accessed the internet. However, In the last decade a plethora of new devices have arisen to steal the crown away. Unsurprisingly, smartphones are now the top dog, with experts predicting that...
There’s no debating the fact that Google basically owns the search engine market. Approximately 80% of desktop searches and 95% of mobile searches are done using Google, so websites need to operate within Google’s best practices to remain relevant and connected to...
3 Major Google Trends of 2015 Mobile responsiveness: On April 21st, 2015, Google rolled out an algorithm change nicknamed by some as mobilegeddon, making mobile responsiveness a ranking factor in mobile searches. Sites that were not mobile-friendly were penalized in...
Google is wanting to create a faster internet. With HTTP/2 now being populated, the web will see an increase in site speed overall. It's a drastic change to the web that we haven't seen since 2001. In addition to making these revolutionary changes to the web, Google...
