The importance of customer loyalty isn’t lost on the world’s best-known brands. Everyone from Starbucks to McDonald’s relies on a customer loyalty program to drive revenue and repeat sales, which are the lifeblood of a thriving business. Even Amazon,...
Attention during the NFL’s annual championship game is sometimes divided between advertisements and the actual competition. This year, it’s safe to say that the game itself was the biggest draw: After falling down 28-3 to the Atlanta Falcons, the New England Patriots...
