Over the past two years, exciting advances in artificial intelligence (AI) have made it possible for businesses all around the world to create custom chatbots for use on their websites and social media properties. The technology can function as a force multiplier,...
Social media marketing continues to prove an effective resource for businesses of any industry. However, this tool needs to be utilized with proper knowledge of trends and vigilance to keep your brand alive online. 2016 had it’s fair share of social media marketing...
The holiday season is a great time for marketers – and not just because of all the eggnog! During the holidays, everyone is out for a great deal, meaning potential buyers are more likely to consume marketing messages and provide valuable information about their needs...
A few years ago, LinkedIn made the decision to open up its native platform for content publishing to allow every member to publish their own unique content. This was a huge plus for content marketers and moved LinkedIn a bit closer to being the top dog when it comes...
One of the biggest impacts of the digital era is the huge advancement in the speed of communication. The latest joke, speech soundbite, or funny otter picture can travel around the world and back in minutes. With topics going in and out of style quicker than ever...
