It’s the question at the heart of many businesses across the world: how are you turning the visitors on your website into customers? It all boils down to the conversion strength of your website. In this piece, we’ll talk about what conversion...
Whether you’re building a portfolio site designed to show off your company’s talent, or a sophisticated e-commerce site with complex database capabilities, we all know the importance of maintaining a great looking, well-performing website. The common...
For business owners looking to expand their digital presence and achieve visibility through higher search engine rankings, content is king. It’s a vital part of any digital marketing strategy that establishes a value proposition for existing and potential...
In one form or another, content marketing has been around for hundreds of years: In 1733, Benjamin Franklin began publishing Poor Richard’s Almanack as a way to promote his printing business. For decades, companies from John Deere to GE to Kraft have used content...
For those who don’t know, Google has released a new search algorithm, called Hummingbird, which is going to completely re-shape the way we search for things on the web. In the past, we were obsessed with finding keywords and making sure that they were placed optimally...
