Focus on meaningful metrics (engagement, conversions, bounce rate) instead of vanity traffic to understand real audience intent. Optimize user flow, CTAs, and checkout (CRO + cart recovery) to turn visitors into customers and increase revenue. Monitor technical...
From a fundamental perspective, the term "website accessibility" simply means that your site's features and functions are accessible to all people of differing abilities. This concept isn't usually the first thing people think about when they plan, design and...
Considering how important of a role landing pages play in web marketing, it’s surprising how little attention some companies pay to these crucial conversion points. In its simplest form, a landing page is whatever page of a website your visitors “land” on...
Shopify and WooCommerce are two of the biggest players in the "major league" of ecommerce solutions. Even though they are both popular, successful and accessible to a wide range of businesses, choosing the right one might be more difficult than you think. The...
Home »
