1. Develop a Posting Schedule
The first step to a successful Facebook marketing campaign is to optimize a posting schedule and determine the best type of content to post. Posting frequency, times, days of the week, and the manner of your content are all vital factors
2. Optimize Posting Schedule and Content
Once you have created a posting schedule, you need to pay close attention to the stats of your posts. Facebook pages offer analytical data of your page that could be useful in optimizing your posting schedule.
3. Engage with Following
A large part of maintaining a Facebook following is to keep people personally involved in your page. Engaging with your following will build loyalty, and make people feel part of your Facebook community.