In March 2024, Google rolled out a massive core update that shifted the way its search algorithm works. The bulk of the changes were aimed at deindexing sites that Google perceives to be entirely AI-generated or containing spam content. Unfortunately, the update had...
Since 2005, Google Analytics has been a reliable workhorse for website managers. It's helped them provide insight on their clients’ website performance. While Google hasn’t updated the platform for years, a major change has taken place: on July 1, 2023,...
Bounce rates are as easy to define as they are hard to understand, but as a website owner, it’s a critical marketing metric you should pay attention to if you care about user engagement, SEO rankings, and website conversions. When used properly, this metric can...
Whether you run a gas station, restaurant, or law firm, learning how to leverage Google Reviews in your favor can be extremely rewarding for your website, and ultimately, your business. Even though they are primarily a way for customers to share information about...
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