Call Me Maybe: Tracking Mobile Calls for Smarter Marketing

by | Feb 5, 2015 | Data Analysis, Google Analytics, SEO

Home » Data Analysis » Call Me Maybe: Tracking Mobile Calls for Smarter Marketing

Your website is a key resource for your existing and potential customers to find information about your business and brand. Whether they are there to shop, research your services, or locate your store front, it’s crucial to offer a visible and functional line of communication with a real live person. This not only helps you get the most out of your space on the web, but it can help you better evaluate which of your Marketing efforts are delivering.

Google Analytics allows phone numbers to be tracked on mobile devices, which means that you can effectively measure how many mobile leads you are seeing from your website traffic and how customers found your site. This is especially important because of the rise in search volume coming from smartphones. Properly tracking your mobile lead numbers can help you decide which ads, keywords, and social efforts are working for your business.

For example, if you run an ad campaign that incentivized your fans to visit a specific area of your website, you will be able to monitor your mobile call volume during that time to not only measure the effectiveness of the ad, but also whether or not your page design makes it easy for users to convert once interested.

Additionally, you can track multiple phone numbers for different departments and areas of your website. We can analyze the flow of your website visitors within Google Analytics to see exactly how your leads are getting to your phone number and ultimately what is making your phone ring.

If you have a phone number listed on your website there is absolutely no reason why you shouldn’t be tracking its performance. Setting up the Google Analytics tracking codes and navigate and evaluate data can be tricky. It involves manipulating Java Script and setting up goals in the analytics tool. Comit Developers Google Analytics Certified SEO team has years of experience helping businesses set up a variety of different tracking tools including mobile phone call tracking. With our help, you can take the next step towards an airtight Marketing strategy for your website and ultimately, your business.

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