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We all know that Facebook has experienced more changes than Cher’s face. And we all know that all we can do about it is complain. The most recent Facebook algorithm changes drastically decreased pages’ organic reach. Here’s why. What Happened? Let’s pretend that...
Some people wrongly assume that Wikipedia is just a public & open book for anyone to publish whatever they like about any topic. This isn't true in the slightest. Wikipedia is extremely strict and quick to react to changes made to their pages. People who make...
Google Analytics is a free tool created by Google that gives users valuable insight into their websites. By placing a few lines of code into your site, you can see the user experience. Utilizing this information can help you determine the effectiveness of your layout,...
This past weekend I went to a dinner function with my girlfriend's office. She works for a big company and the company function was being held about 45 minutes away. We carpooled with some of her co-workers, which gave me time to get to know everyone. I was speaking...
We have always stressed the growing importance of video optimization. Now, more than ever, it is time to take advantage of the power of video. In November of 2012 there were 10.5 billion video ads viewed. By November of 2013, this number had more than doubled to 26.8...
As a business owner, it is important for you to monitor and maintain your online reputation. As mobile devices become more widely used, people have an easier time to share their experiences with the online community. Monitoring your business’s reputation insures that...
