Some people wrongly assume that Wikipedia is just a public & open book for anyone to publish whatever they like about any topic. This isn’t true in the slightest. Wikipedia is extremely strict and quick to react to changes made to their pages. People who make questionable changes are banned from making changes to Wikipedia via their IP address. Experts are encouraged to provide input to their respective Wikipedia topics, and almost nothing is accepted without credible sources.
It’s for this reason that Google loves Wikipedia. Wikipedia usually ranks first for any keyword that is in the title of a Wikipedia article, and the sources used by Wikipedia often receive huge ranking benefits from Google. For this reason, winning a link on Wikipedia is always a home run for your website.
So how do I get a link on Wikipedia?
Become A Reputable Source
On a standard Wikipedia article, you’ll find tons of interlinking terms throughout the article. At the end of the article, you’ll find plenty of reputable, external sources. Your goal is to become one of these reputable sources. Building your brand name and recognition is part of it. The larger, more important factor is whether or not you can become an authority in your industry.
Create Linkable Content
Becoming a reputable source is only half the battle. If you don’t supply the linkable content, you won’t get the links. Informational and technical articles dealing with industry equipment, practices, services, and methods are prime real estate for Wikipedia sources. If you have PDF files for your clients, convert this into informational articles on your website. If you have technical specs for your equipment, convert this into a specs page on your website. All of this is the perfect resource content for Wikipedia to link to.