The days of dealing with the stress and chaos of holiday shopping are no longer a necessity as consumers trade in standing in long lines for shopping online. Evidence supports a direct link between simplified online checkouts and sales volume. It’s the perfect time of year to make sure that your website promotes convenience and easy navigation. Implementing these simple steps will generate sales and return clients.
Take a note from some of the online-retail powerhouses, like Apple, Office Depot and Walmart, and allow visitors the option of a guest checkout instead of forcing them to create an account.
“Do we really need another username and password to remember? I doubt it. And why would anyone want to put up a wall like that preventing people from paying. Forcing people to sign up for an account is just too intrusive for first-time customers, and it’s a major conversion killer,”
-David Moth as featured on econsultancy.com.
Research provides that being required to fill out forms and register is the leading cause of basket abandonment. Another way to remove the barriers between cart and checkout is to integrate a Facebook Sign-up. Because all you of your customer’s information is already on Facebook, this allows them to sign up and check out with just one click of the Facebook Sign-up button. This option also makes it easier for consumers to promote your website and products on Facebook.
Make sure that this is a record-breaking holiday season for your website; don’t create barriers between clients’ online impulses and the checkout process. Contact Comit Developers for more information on how we can improve your online conversion by integrating a Guest Checkout or a Facebook Sign-up feature.
