One thing we’ve learned at Comit is that Google really likes to promote their own services. It is not surprising that YouTube, which is owned by Google, usually ranks very well and very steadily in Google search results. It’s for this reason that we generally encourage YouTube content in order to build an online presence. Any commercials, tutorials, product promotional videos, and other relevant videos should be uploaded to a YouTube channel dedicated to your business.
Aside from mere advertising and ranking benefits, your YouTube videos can actually earn ad revenue on their own. Signing up as a YouTube Partner empowers you to enable ads on your YouTube videos, earning you a percentage of the revenue. The better your videos do on YouTube, the more ad revenue you’ll take in.
Videos that go viral are usually either fascinating or comical, and can provide a great deal of company branding and bring in great ad revenue.