Read Time: 4 minutes TLDR With millions of websites vying for dominance in today’s digital world, it’s harder than ever to stand out from the crowd as a small business. Enter local SEO. The easiest way to enhance local visibility is by making sure accurate business...
SEO
Your Guide to Five Effective SEO Strategies in 2018
Smart business leaders figured out long ago that search engine optimization is one of the biggest keys to success in today's internet-connected economy. In recent years though, many companies have shifted their online marketing strategy towards social media outlets...
Does Your Website Need a Blog? (Spoiler Alert: It Does)
Adding a blog to your website is one of the most effective ways to promote your brand. Blogs are simple, yet powerful, ways to add content to your site that help it rank better in search engine results and increase brand awareness through shareable content. These...
Google’s Mobile-Only Index and How It Will Affect You
There’s no debating the fact that Google basically owns the search engine market. Approximately 80% of desktop searches and 95% of mobile searches are done using Google, so websites need to operate within Google’s best practices to remain relevant and connected to...
4 Things Slowing Your Website Down
You've got a great site with the perfect content, a well-balanced color scheme, and all the right CTAs. You're ready to turn your company's online presence into a steady faucet of leads and new business. But something's not right. Your bounce rate is higher than you...
How To: Google My Business
For any business today, having a strong and consistent presence across search engines is key to online marketing success. The top search engine Google is no stranger to B2B marketing, and provides an easy-to-use tool for any business to put themselves “on the map” –...